Marketing Automation & Conversion Optimisation
We set up communication flows that make it easier for visitors and leads to take the next step. Welcome, follow-up, repeat purchase and measurement processes are arranged around the customer journey.
Who is this service for?
For businesses that want to turn interest from their website or campaigns into enquiries and sales, communicate with customers regularly, and make their marketing results measurable.
Sub-services
Start with the service you need, and we will develop the system together as your business grows.
Email marketing automation
We prepare email flows triggered by specific behaviours, dates or customer states. We plan the content, sending steps and follow-up conditions together.
Welcome flows for new customers and members
We give people who have just signed up or purchased the information they need in sequence. We create communication flows explaining first use, service start and next steps.
Lead nurturing and follow-up
We set up flows that send relevant content and reminders to people who have shown interest but not yet bought. Based on replies and behaviour, the related sales steps are started.
Cart and unfinished transaction reminders
In supported e-commerce and application systems, we prepare reminder flows for unfinished transactions. When the transaction is completed, the flow stops or moves to the next stage.
Post-purchase and renewal flows
We create usage information, after-service communication, reorder and membership renewal reminders. Timing follows the usage cycle of the product or service.
Customer segmentation and win-back
We group customers by interest, transaction history and communication status. We prepare suitable communication flows for inactive customers or groups with specific needs.
Form and landing page optimisation
We review form fields, page messages and calls to action. We design improvements for the points that make the enquiry process harder.
A/B testing
Where there is enough data, we compare different headline, content, form or page options. We evaluate tests against the agreed goal and plan the next changes.
Conversion tracking and unified growth reporting
By connecting website, campaign and CRM data, we track the measurable steps from winning a customer to the sales outcome together. We make the source of enquiries, their progress into qualified opportunities and sales results visible in shared reports.
How could it work in your business?
The scenarios below are examples of how the service can be used; they do not describe completed client projects.
Welcome series for new members
An online learning platform sends new users the first lesson, usage tips and support channels in emails spread over several days.
Unfinished application reminder
An insurance agency sends reminders, within their consent, to visitors who did not complete the quote form; the flow stops once the application is completed.
Renewal reminders
A software company sends users renewal information and a usage summary based on their subscription end date.
How do we work?
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01
Needs and current-state analysis
We review your goals, current tools and workflow together.
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02
Scope and implementation plan
We put the scope, responsibilities and implementation steps in writing, based on your priorities.
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03
Setup or development
We set up or build the planned solution and share the interim stages with you.
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04
Testing and approvals
We test the solution against real usage scenarios and obtain the necessary approvals before going live.
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05
Training and handover
We train your team and hand over access and documentation.
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06
Maintenance and improvement, by agreement
Where agreed, we monitor the system and plan improvements based on usage results.
What is delivered?
The delivery scope is agreed after the needs assessment. Depending on your project, it can include:
- Customer journey and flow plan
- Email and message templates
- Segment and trigger rules
- Conversion tracking setup
- Campaign and flow reports
Scope and usage costs
This service covers communication automation, conversion improvement and measurement. Google Ads or Meta ad account management, ad budgets and ad creative production are not included unless defined separately.
Common questions
Related work
Scaling a DTC brand on Meta and Google with automated reporting
Halving the cost of a qualified student lead
Email flows that now bring a third of online revenue
Let's define what you need together.
Tell us about your current setup and goals, and we will define the scope and implementation plan together.