Orbit Education · Education
Halving the cost of a qualified student lead
Lead generation campaigns connected to the CRM so optimisation runs on enrolments, not form fills.
- Client
- Orbit Education
- Industry
- Education
- Year
- 2025
- Timeline
- Ongoing
-0%
cost per enrolment
+0%
qualified leads
0
cities covered
The challenge
Cheap leads that never enrolled. The ad platforms optimised for form submissions while the sales team drowned in unqualified contacts.
What we built
We sent enrolment and qualification events back to Meta and Google, rebuilt campaigns around programme and city, and added a WhatsApp qualification assistant before leads reach sales.
The outcome
Cost per enrolment halved while total enrolments grew.
