Blog
Notes on automation, software and growth.
Practical writing from our projects: what worked, what did not, and what we would do again.
The first five automations every company should build
After a hundred automation projects, the same five workflows pay back fastest. Start here before buying anything.
What a support chatbot needs before it goes live
The model is the easy part. Here is the checklist we run through before an assistant talks to a real customer.
Why your Meta Ads report is lying to you
Attribution windows, modelled conversions and broken pixels: three reasons the number in Ads Manager is not the number in your bank.
Buy or build: a decision framework for small companies
Custom software is not always the answer, and neither is another subscription. Four questions that settle it.
n8n or Make: how we choose for a client
Both tools can build the same workflow. Where the data lives, who maintains it and how much it runs decide which one.
A website brief that gets you a better site
Most briefs describe pages. The useful ones describe customers, decisions and numbers. Here is the template we send.