Terra Furniture · Furniture e-commerce
Email flows that now bring a third of online revenue
Welcome, browse abandonment, cart recovery and post-purchase sequences written and built in Klaviyo.
- Client
- Terra Furniture
- Industry
- Furniture e-commerce
- Year
- 2025
- Timeline
- 6 weeks
0%
of online revenue from email
0%
cart recovery rate
0
automated flows
The challenge
A large list, one monthly newsletter and no automation. High-ticket furniture needs several touches before purchase and the brand provided none.
What we built
Nine flows covering the full journey, with product-aware content: room inspiration after a browse, delivery and assembly guidance after purchase, review requests timed to delivery. Segmented newsletters replaced the blast.
The outcome
Email became the second largest revenue channel after paid search.
