Lumen Dental · Healthcare
From brochure site to the clinic's busiest front desk
A three-clinic dental group needed a site that could book appointments in two languages and feed their patient software.
- Client
- Lumen Dental
- Industry
- Healthcare
- Service
- Websites & Web Applications
- Year
- 2025
- Timeline
- 5 weeks
+0%
consultation bookings
-0%
reception calls
0%
new patients from the site
The challenge
Lumen attracted international patients but lost most of them between the first visit and a phone call that never happened. Treatment pages were long, prices were hidden and the only call to action was a phone number.
What we built
Each treatment got a page with a price range, duration, before-and-after cases and a "book a consultation" button that opens real slots from the clinic software. Online consultations were added for patients abroad.
The outcome
Online bookings now account for most new patients and reception calls dropped by a third.
