Blog
Notes on automation, software and growth.
Practical writing from our projects: what worked, what did not, and what we would do again.
Why your Meta Ads report is lying to you
Marketing 15 Sep 2026
5 min read
Why your Meta Ads report is lying to you
Attribution windows, modelled conversions and broken pixels: three reasons the number in Ads Manager is not the number in your bank.
A website brief that gets you a better site
Marketing 13 Aug 2026
5 min read
A website brief that gets you a better site
Most briefs describe pages. The useful ones describe customers, decisions and numbers. Here is the template we send.